Jul 1, 2011

only the brave

You probably all know the "only the brave.be stupid"-campaign from Diesel. It's not their newest campaign, but it's definitively their best - at least in my opinion. 

I've never seen a brand before that had courage enough to use "stupidity" as their main 
characteristic. Simple and yet genious... seems like I'm into simple things latetly. Yeah, why complicated if easy is an option. Or why bother thinking if stupidity seems so much better!

See some examples for yourselves:

I guess I'll try being more stupid in times to come - let's see if it's easier :)

xoxo linskaya

Mood: motivated
Listening: Micheal Bublé
Reading: Erlösung - Jussi Adler Olsen
Watching: -
Playing: -
Eating: -
Drinking: home-made ice tea

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